Since its appearance in Dragon's Den, Club artisanal gin has exploded in popularity and made a lot of money in the process. Jon Hulme and John Burke are the co-founders of the Craft gin Club. They decided to create the subscription business after the couple noticed that an increasing number of artisanal gins were appearing on the market. It had reached the point where customers were overwhelmed by what they could choose.
They asked for 75,000 pounds in exchange for three percent. They explained that gin drinkers were looking for quality rather than quantity. It got a little hot in The Den during the performance, but it turns out the Dragons really like gin. After investment offers from four out of five dragons, Jon and John left with an investment of £75,000 from the co-founder of the London Cocktail Club, Sarah Willingham.
The first was the growing consumer interest and appetite for everything related to gin, something we've definitely proven right about in the following years. Four of the dragons were interested in the business and offered to invest the full amount, but for varying amounts of the company. The first program in the new series, which will air on Sunday, July 24, on BBC2, will show the co-founders of Craft Clubs, Jon Hulme and John Burke, receiving the investment in exchange for a 12.5% stake in their startup company. The two decided to select the best artisanal gins on the market and began sending them to subscribers every month.
Jon and John managed to impress all the Dragons, winning offers from all four, but it was Sarah Willingham, co-founder of the London Cocktail Club, who ultimately won; after all, she was already a member. The Craft gin club now raises more than 1.2 million pounds, prompting the dragon Peter Jones to suggest that the business could eventually be sold for more than 25 million pounds. So what was the Dragon's Den experience really like? We asked John, Jon and Sarah what they remember from their appearance in that fateful episode; here's what they said. The couple sends handmade gins, other products and a magazine to customers every month, for which they charge 40 pounds per delivery.
It is then sent to its subscriber network in a box containing mixers, side dishes, sweet and savory snacks and the Craft Gin Club magazine. In a recent interview with BusinessLive, he described the artisanal gin club as one of the most successful businesses to appear on the show. British gin lovers can be happy to know that they can get gin straight to their door at an affordable price. Willingham originally asked for a 15% stake in the business for the total amount of money, but after other dragons asked for less capital, he reduced it to 12.5%.