How did craft gin club start?

Jon Hulme and John Burke, friends from business school who met while studying in Madrid, came up with the idea of creating Craft gin Club while remembering some of their favorite Spanish-style gin and tonics in a London bar. Jon Hulme and John Burke are the co-founders of the Craft gin Club. They decided to create the subscription business after the couple noticed that an increasing number of artisanal gins were appearing on the market. It had reached the point where customers were overwhelmed by what they could choose.

Following a competitive presentation to fellow Willingham Dragons, the company behind the gin and sparkling wine subscription services Craft gin Club and Bubble Club acquired an investment of £75,000 from Willingham. Together, Craft Gin Club and Bubble Club have a total of 25,000 active customers, more than 150,000 email subscribers and 400,000 followers on social media. After the country switched to drinking at home during the lockdown, the number of members increased by 66 percent, selling the equivalent of a gin and tonic every 2.5 seconds. The two decided to select the best artisanal gins on the market and began sending them to subscribers every month.

Seven years later, the couple runs a multi-billion dollar company that ships artisanal gin to more than 140,000 active subscribers across the United Kingdom every month. Craft Clubs, the company behind the subscription beverage services Craft Gin Club and Bubble Club, has secured an investment of £75,000 from food and beverage entrepreneur and co-founder of the London Cocktail Club Sarah Willingham It got a little hot in The Den during the presentation, but it turns out that the Dragons had I really like gin. After investment offers from four out of five dragons, Jon and John left with an investment of £75,000 from the co-founder of the London Cocktail Club, Sarah Willingham. It is then sent to its subscriber network in a box containing mixers, side dishes, sweet and savory snacks and the Craft Gin Club magazine.

The first was the growing consumer interest and appetite for everything related to gin, something we've definitely proven right about in the following years.

Terrance Wilson
Terrance Wilson

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