From the start, we've proudly made our gins in the United States. Our flagship Extra Dry gin is a masterful balance of botanical ingredients, including juniper berries, sweet and bitter orange, coriander and angelica. Seagram's gin was introduced to the U.S. market in 1939 and is made in Lawrenceburg, Indiana, in a distillery built in 1847. The flavors of a gin come from its botanical ingredients (i.e., the herbs, seeds, flowers, plants or spices that are added during production) and, more importantly, all gins must contain juniper; in fact, the predominant flavor must be juniper, otherwise the beverage cannot be defined as Geneva, by law.
The golden hue that this gin once had is now barely noticeable, probably in response to consumers' dominant perception that gins should be clear. Strangely enough, the “Perfect Gin” logo that adorns the shoulder of the bottle bears a frightening resemblance to the Salvation Army logo. Seagram's gin is made with neutral American grain alcohol flavored with botanical ingredients through a low-temperature vacuum distillation process. Seagram's gin is the leading gin brand in North America, where, with its numerous flavor line extensions, it sells more than three million boxes every year.
Launched in 1939, this American-made gin is sold in its famous, bumpy bottle (and it's actually known as Bumpy in many liquor stores to this day). Unusually, Seagram's gin “softens “for several weeks in charred white oak barrels that were formerly used to mature whiskey. The difference between gin and gin liqueur is that gin liqueur has more sweeteners added to its flavor profile, meaning that gin liqueur will taste sweeter than regular gin. In addition to the mandatory juniper berries, the botanical recipe includes Sri Lankan cardamom, Vietnamese cassia, Spanish orange peel, Czech coriander and angelica.
It is often stated that the coat of arms of the Seagram family on the gin label dates back to 1857 and this date is prominent on the packaging. Seagram's gin is vacuum-distilled, the first time a neutral, pristine liquor is created from select grains, the second time to combine the liquor with the perfectly balanced flavor of botanical products. Distilled since 1857, Seagram's cleverly blends the world's best botanical ingredients with a neutral, immaculate liquor in a low-temperature distillation process, preserving the true essence of botanical flavors. When gin was first released, it was called “Seagram's Ancient Bottle Distilled Dry Gin” and the bottle had seashells and starfish in relief.