That fateful day, Jon and John managed to impress all of the Dragons, winning offers from all four. Jon Hulme and John Burke are the co-founders of the Craft gin Club. They decided to create the subscription business after the couple noticed that an increasing number of artisanal gins were appearing on the market. It had reached the point where customers were overwhelmed by what they could choose.
However, I hit rock bottom first, long before I found the strategies that actually work to create lasting success. The first program in the new series, which will air on Sunday, July 24, on BBC2, will show the co-founders of Craft Clubs, Jon Hulme and John Burke, receiving the investment in exchange for a 12.5% stake in their startup company. Following a competitive presentation to fellow Willingham Dragons, the company behind the gin and sparkling wine subscription services Craft gin Club and Bubble Club acquired an investment of £75,000 from Willingham. British gin lovers can be happy to know that they can get gin straight to their door at an affordable price.
We set out to eliminate clutter and act as a selection platform for consumers looking to discover the best artisanal gins on the market. With an appearance in the BBC's Dragons Den, where they secured an investment from Sarah Willingham, co-founder John Burke tells us how the artisanal gin club was created and, now with more than 50,000 members, what has made it so successful. The two decided to select the best artisanal gins on the market and began sending them to subscribers every month. Sarah's participation helped Jon and John accelerate the Club's growth to the incredible gin-loving community that it is today, and continues to play an important role in the development of the Club, as it looks to an exciting future.
Every month, club members receive a surprise box of artisanal gin or sparkling wines from small producers, along with mixers, cocktail ingredients and a club magazine.